Inspiration Days | B2B2C with large organization: how to talk like partner, not petitioner?

B2B with a large organization: how to talk like a partner and not a petitioner?

We invite you to the next Inspiration Days as part of the Business Booster program!

Talks with a large organization can drag on for months. Subsequent meetings, messages, requests for clarification, deck passed from the department to the department – and the decision still does not exist. It is often difficult to determine who is really responsible for the budget and can say yes.

During the meeting, we will talk about how to conduct B2B conversations with large companies more consciously and in partnership – from the first contact, through reaching the right people, to preparing a proposal that has a chance to go further in the organization.

On specific examples and case studies we will look at the experience of building B2B2C partnerships and cooperation with startups and scale-ups.

Dla kogo?

For entrepreneurs, startups and people involved in sales, business development and building partnerships, who want to talk more effectively with larger organizations.

What will you learn during the meeting?

• how to conduct outreach, so as not to waste time on accidental contacts,
• how to recognize who really influences the decision and with whom it is worth talking,
• how to move among different stakeholders in a large organization,
• how to prepare a deck and a cooperation proposal to build a partnership position from the beginning,
• what to look for, so as not to get stuck in a multi-month pilot or process without a clear decision.

You will leave the meeting with practical tips and a checklist that you can use before starting your next B2B conversations.

Host:

Marta Zuska – business development and innovation with over 18 years of experience in new technologies. She has worked in large organizations, including Samsung and Publicis Groupe, as well as developing startups. It combines experience in sales, operations, marketing and innovation, and specializes in leading cross-functional projects, building relationships with decision makers and developing business partnerships.

19 November 2026.
9:00–11:00
STARTER incubator, Gdańsk, ul. Lęborska 3B

The meeting will take place in the formula of business breakfast – practical knowledge, inspiration and networking in a relaxed atmosphere.

Participation in the event is free.
The project is funded by the City of Gdańsk.