Blue Baltic Community: "Why exactly US?" – anatomy of image crisis and its sources

There are no organizations completely free from crises. They can start with a breakdown, employee error, conflict, an unfortunate statement, a dissatisfied customer or one social media post. Sometimes they end after a few hours. Other times, they begin to affect the company’s reputation, relationships with customers and partners, and even its business stability.

Why do some organizations go through similar situations almost painlessly and become a serious problem for others?

During the next Blue Baltic Community meeting, we will look at where image crises really come from, what warning signs often precede them, and what an organization can do before the situation starts to spiral out of control.

The meeting will be led by Karolina Janik, CEO of | Head of PR & Strategy, who will talk about the most common crisis situations, also in the broadly understood maritime industry.

Porozmawiamy m.in. o tym:

• where the – crisis most often begins and why its source does not always lie in communication,
• which situations may remain a local problem and which have the potential to turn into a crisis of the entire organization,
• what depends on whether the company will cope well in a difficult situation,
• How to identify “overwhelming” crises before they become public
• what mistakes organizations make most often in the first hours of the crisis,
• how to prepare the company, team and managers for situations requiring a quick response,
• When to communicate, who should speak and what better not to do under pressure.

It will not be an instruction to write an ideal press release. We will look at the crisis of – as a situation that can have its origin in processes, decisions, internal relations or the way of managing the organization.

We will also consider what can be done earlier to reduce risk and increase the company’s resilience to situations that disrupt its normal functioning.

Dla kogo?

The meeting will be valuable for:

• owners and managers of companies,
• people responsible for communication, PR and marketing,
• managers and people responsible for relations with customers and partners,
• companies operating in the maritime and offshore industries,
• organizations that want to better prepare for difficult and unpredictable situations.

13 November 2026.
10:00–13:00
STARTER Gdańsk, Lęborska 3B
Number of places limited

Participation in the event is free.

See you!
STARTER Gdańsk Team
Julia Halemba

The Blue Baltic Community project is co-financed by the City of Gdańsk.