What does it mean that AI means?

Artificial intelligence is increasingly part of the process of creating – content, we help each other write, design graphics, prepare marketing materials or modify existing content. However, with its use, new transparency requirements are emerging.

During the meeting, Tomasz Palak will talk about situations that people responsible for marketing, communication, media or content creation may encounter. It will show you what to look for when publishing materials created or modified with the help of AI.

Dlaczego warto?

• you will find out when the use of AI requires informing recipients,
• you will learn the rules of proper marking of content generated or modified by AI,
• you will see what practical consequences of the AI Act can appear in everyday work,
• You will learn how to reduce the risk of errors when publishing content created with the help of AI.

Dla kogo?

• people involved in marketing and communication,
• people who create content, graphic materials and other materials using AI,
• media and creative industry representatives,
• companies and organizations that use artificial intelligence tools in their daily work

Directed by: Tomasz Palak (tomaszpalak.pl)

Legal counsel, speaker, author of articles on tomaszpalak.pl and in the press. Seven times on the podium of the I Love Marketing conference, he also appeared on Infoshare, TEDx and many other events. Lecturer of WSB, WSAiB, WSEI and UTH. Expert asked to speak by external entities —, among others Good Day TVN or the law. pl. Twórca book "Internet and the right – how not to stumble? ’. Privately a guitarist.