Blue Baltic Community: Image crisis – not only communication problem

In November, the Blue Baltic Community will host workshops for companies from the maritime and offshore sectors. In this year’s edition, more emphasis was placed on working on specific challenges faced by entrepreneurs. Each of the BBC meetings scheduled for November is about a different area, but they all relate to areas that are important to the sector.

• image crisis is not only a communication problem

On the 13th of November there will be a meeting entitled “Why us? – Anatomy of the Image Crisis and Its Source”, led by Karolina Janik, CEO of | Head of PR & Strategy.

The starting point will be the assumption that the image crisis rarely begins only with communication. It can be caused by operational errors, conflicts, dissatisfied customers, internal problems or decisions that have not been perceived as a risk for a long time.

During the meeting, participants will look at the most common sources of crises, including those occurring in the broadly understood maritime industry. The topic of open and “floating” crises, first warning signs and mistakes made by organizations in the initial phase of a difficult situation will be discussed.

An important element will also be the preparation of the company to respond to – not only in terms of communication, but also organizational and decision-making.

Date: 13 November 2026

Time: 10:00–13:00

Place: STARTER Gdańsk at ul. Lęborskiej 3B.

The meeting is free, but registration is required.

The Blue Baltic Community project is financed by the City of Gdańsk.