What does it mean that AI means?

Artificial intelligence is increasingly part of the process of creating content – we help each other write, design graphics, prepare marketing materials or modify existing content. However, new transparency requirements arise with its use.

During the meeting, Tomasz Palak will talk about situations with which marketing, communication, media and content creation can meet. Shows what to look for when publishing materials created or modified with AI.

Dlaczego warto?

You will learn when the use of AI requires informing the recipients,

you will learn the rules for the proper marking of AI generated or modified content,

You will see the practical consequences of the AI Act in everyday work,

You will learn how to reduce the risk of errors when publishing AI-created content.

Dla kogo?

marketing and communication professionals,

persons creating content, graphic materials and other materials using AI,

representatives of the media and the creative industry,

companies and organizations that use artificial intelligence tools in their daily work

Leads:

Tomasz Palak (tomaszpalak.pl)

Legal advisor, speaker, author of articles on tomaszpalak.pl and in the press. Seven times on the podium of the I Love Marketing conference, he also performed on Infoshare, TEDx and numerous other events. Lecturer WSB, WSAiB, WSEI and UTH. An expert asked to speak by external entities — including Good Day TVN or the law. pl. Twórca of the book "Internet and the Right – How Can You Not Stir? It’s okay. ” Private guitarist.