Inspiration Days | How to build marketing that really supports business?

How to build marketing that really supports business?

Large reach, regular publications and social media activity do not always translate into new customers and more sales. So how to conduct marketing that not only builds brand visibility, but above all supports the implementation of business goals?

During the next Business Booster meeting, we will focus on the practical approach to – marketing, from choosing the right communication channels, through creating effective content, to combining marketing activities with sales and measuring their effects.

Dla kogo

For entrepreneurs, small and medium-sized business owners and people responsible for marketing and business development who want to conduct more conscious, orderly and effective marketing activities.

What will you learn during the meeting?

• How to choose marketing channels that really help you reach the right customers?
• How to create content that meets the needs of the audience, instead of publishing just to be visible?
• How to combine marketing with sales so that both areas support common business goals?
• How to measure the effectiveness of marketing and recognize activities that bring real results?
• How to set marketing priorities to effectively use time and budget?

Host:

Marketing is a constant desire to know what people think and what they need. Before I write anything, I ask a lot of questions and listen even more. I talk to clients of my clients, salespeople, engineers, people from the hall. The best ideas are rarely born at the desk.

I run CX Factory, an agency that does marketing for industrial companies. I like moments when a complicated technique suddenly becomes understandable and the strategy ceases to be a slide and turns into a site, offer or campaign that someone really uses.

5 November 2026. (Thursday)
9:00–11:00
STARTER incubator, Gdańsk, ul. Lęborska 3B

The meeting will take place in the formula of business breakfast – networking, inspiration and practical knowledge in one.

Participation in the event is free.

The project is funded by the City of Gdańsk.